Then sit down over a cup of coffee and get started marketing.įorbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Should they call your 800 number or go to your website? Don’t assume people will know what you want them to do.īe specific and make it simple for your prospective customers to know what you do and how to work with you. Make them want what you have, and be passionate about it.Ĥ. Follow the ABCs of storytelling: accuracy, brevity and clarity. Engage your audience make them want your product. Make the customer the hero of your story. Tell your story in a well-calculated, interesting and clear fashion. How often do they talk about their hardware? They usually talk about all of the really great things that you can do using their stuff.ģ. I believe this is why much small-business marketing fails - it tends to be all about you, not your customer. Create a marketing message that is about your customer, not about you. Research, study and analyze the way each person responds to information.Ģ. Here are my five basic steps to effective marketing:ġ. It’s not the same out of a recycled-material cup. When I’m in creative mode in a café, I always have to drink out of a mug. The droplets splash against the porcelain and begin to mix together to work in uniform to deliver an amazing taste. I hear the coffee hit the edge of the cup with my refill. Stop when your back is on the floor, but not your head, shoulders, or legs. Slowly return your upper body to the floor and straighten out your legs as you do. Bring your knees in and bring up your torso higher with arms out right in front of you. There are a million steps involved in creating good marketing, but in my opinion, there are only five that you really must use to create good, effective marketing. Lift your legs and torso off the floor to start. But now I understand how to trick my brain into right-brained creativity and relaxation for the ideas to flow. I realize that not everyone’s brain works like mine (probably for the better) but I am pretty predictable when the daily clogs block my creative process and keep me from being able to work the way I want to. The caffeine seems to pull the two control centers together to innovate and ideate. The thoughts come quickly as the right brain and left brain begin to interact. My relaxation causes me to focus on a couple of client projects. And my fingers begin to type this article. I smile as I react to the darkness of the roast. The coffee is hot and crisp and has the right amount of acid as it washes my mouth with its soft, velvety touch. I needed a fresh scene - to “change my air” - so I headed down to a local café. Recipe comparisons: Analyze multiple recipes and compare the nutrition labels to help you decide which is better for your diet and specific nutritional needs.This week, I have been knee-deep in writing a strategy, keeping my team motivated and running the daily ins and outs of an agency.Ingredient comparisons: How much of a difference will using whole milk versus low-fat milk make? Analyze a recipe with one ingredient, then edit it to use the second and compare the nutrition facts. Knowing where the calories are coming from can help you pinpoint specific ingredients to swap out or adjust quantities for. Ingredient swaps: Take a look at the calorie breakdown for individual ingredients if you'd like to adjust the calorie content of your recipe.Here are a few tips for how to make the most of it. The nutrition facts label is useful if you're tracking calories or just want to be more informed about your diet, but this recipe calculator is also helpful for making smarter food decisions. Making the Most of the Recipe Nutrition Analyzer Once you've finalized your ingredients and servings click or tap "embed this label," located under the nutrition label, to generate a code that you can insert into your blog or save to reference later. You can easily save the nutrition label by saving the provided embed code.
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